(Photo by Justin K. Aller/Getty Images)
JuJu Smith-Schuster caused an uproar last season in the week prior to the wild-card game against the Browns when he said "Browns is the Browns" during an interview. The Browns ended up embarrassing the Steelers at Heinz Field and were up 28-0 at the end of the first quarter. Cleveland ended up winning the game, 48-37, but the final score didn't tell the true nature of the game. In all reality, it was a blowout. The game was over at the end of the first quarter.
The Browns used Smith-Schuster's comments as motivation and mocked him after their win with the saying. There were also several billboards in the state of Ohio that stated "The Browns is the Browns!" after the win.
“Going into the Browns game, I don’t think we came out hungry in the first five minutes. They were just more hungry. There were more dogs than us,” Smith-Schuster told Evan Bleier of Inside Hook. “We fought back, but it wasn’t enough to win the game and we fell short. I think a lot of the time, we saw the minor mistakes we had were just adding up to these bigger pictures. What I can take from last year into this year is that you’ve got to keep playing. You got to keep fighting until the whistle blows and attention to detail is where it’s at.”
Earlier this month, Smith-Schuster spoke with Mike Florio of Pro Football Talk about his "Browns is the Browns" comment and said he had no regrets.
“At the end of the day, I said what I said. I don’t take anything back," Smith-Schuster said. They did come out there, they did whoop our ass. It is what it is. We lost that game. We lost early in that game in the first five, 10 minutes. We still fought. I’ll tell you one thing about our team, we still fought to the end. It wasn’t good enough. I just know the AFC North [is] just probably the hardest ... division right now to win in. Guys like Joe Burrow, Lamar Jackson, Baker Mayfield, and Ben. I think every team is getting to the point where it’s like, ‘Man, they’re really good.’ It is what it is.”