JuJu creates Jumpin 'JuJu Crunch' for JuJu Foundation

(Photo via PLB Sports)

JuJu Smith-Schuster is in the cereal business now for a limited time. He has teamed up with Giant Eagle to distribute limited edition 'JuJu Crunch' in stores around the Pittsburgh area starting on September 12th. JuJu crunch was created by PLB Sports and Entertainment, the same company behind Doug Flutie’s “Flutie Flakes.” 100% of the proceeds for 'JuJu Crunch' will go to JuJu's Foundation. JuJu's Foundation is “a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need.”

“Partnering with PLBSE and Giant Eagle on Jumpin’ JuJu Crunch has been very exciting,” said JuJu Smith-Schuster. “Growing up, you have this dream of walking down the supermarket aisles and seeing your face on a cereal box – PLBSE and Giant Eagle made that a reality.”

“JuJu Smith-Schuster is a superstar both on and off the field,” said PLBSE CEO Ty Ballou. “When he is not setting records on the field, he is putting up huge numbers and making a positive impact through the JuJu Foundation. He is giving away 100 percent of his profits to his foundation from the sale of Jumpin’ JuJu Crunch cereal. We need more Jumpin’ JuJu’s in this league and in the world these days.”

JuJu has asked Yinz to take a picture with JuJu's new cereal and hashtag #JumpinWithJuJu. There is a chance that Yinz can win an autographed jersey from JuJu. Hurry and get yours for a limited time here! Jumpin 'JuJu's Crunch'