Art Rooney II is 'optimistic' that Heinz Field will keep its name
(Photo by Jason Cohn/Getty Images)
Steelers president Art Rooney II spoke with Jenna Harner of WPXI on Thursday and revealed that he's "optimistic" that Kraft Heinz will continue to hold the naming rights of Heinz Field.
Kraft Heinz has had the naming rights since the opening of the stadium in 2001, and the deal is set to expire in the next few months. It was extended for one year in 2021.
“It’s something that we’re having some conversations with Heinz, obviously, about it. And I think we’ll know the answer to that soon,” Rooney told Harner. “But I’m optimistic about keeping the name as is.”
With the stadium being named Heinz Field since 2001, it certainly would be odd to imagine it being called something else. The Heinz Company is a Pittsburgh staple, even though it's based out of Chicago now.
Heinz paid only $57 million for the original 20-year deal for Heinz Field. With inflation and the massive payments being handed out by corporate sponsors in recent years, the new deal should be a lot more lucrative.